The name GM PROJEKT comes from the initials of its founder and the word ”project” in Slovenian.
Grey color represents technology, security and reliability. It is elegant, formal and serious. Orange color represents electricity, energy, optimism and competition. It encourages enthusiasm.
GM PROJEKT logo is defined by three elements:
- GM – initials Gorazd Mandelj
- Projekt – word ”project” in Slovenian
- arrow and lightning
With its three features the arrow and circle resemble:
- goal – circle
- completed task or project – circle with checkmark
- electricity – downward lightning
- growth – upward arrow
The typography in the logo is clean and simple. Its straight lines and hard edges present technology, stability and trust.
